ASOS has partnered with the British Paralympic Association (BPA) to design formal and ceremony wear for ParalympicsGB, creating a capsule collection for the team to wear for the Rio 2016 Paralympic Games.
Chief Executive of the BPA, Tim Hollingsworth, commented 'Working with ASOS, we have an opportunity to take a fresh look at our approach to formal wear for Rio over the next 500 days, and develop fashionable, stylish designs unique to ParalympicsGB', while ASOS CEO, Nick Robertson, said 'We are proud to be the formalwear supplier for ParalympicsGB team. We are excited at the opportunity to showcase the very best of our design house by creating a fashionable moment for the team. At ASOS we believe fashion is democratic and what better platform to celebrate than this?'.